Experience

Revenue Operations

• Built automated lead generation and enrichment workflows integrating Clay, n8n, and Salesforce to qualify and route prospects, reducing manual research.
• Developed Chrome Extension connecting LinkedIn profiles with internal systems to enrich prospect data with company status, industry challenges, and historical touchpoints, enabling personalized outreach at scale.
• Led development of PRM-to-Sales system defining territory mapping, industry penetration strategies, and market segmentation in collaboration with Sales leadership.

Technical Development

• Develop custom web applications and add-ons for Google Workspace, integrating internal and external APIs.
• Integrate and leverage no-code platforms (n8n, Zapier, Clay) to automate and optimize internal processes, streamlining operations and increasing productivity.
• Compile internal KPIs utilizing Google Data Studio (Looker) and BigQuery with SQL queries to generate comprehensive reports from various internal tools (CRMs, marketing tools).

Marketing and Growth

• Development and maintenance of the company's website and Partners Portal using WordPress, integrating tools like Google Analytics, Ahrefs, and Tag Manager for performance monitoring and optimization.
• Ensured SEO standards and functionality across all web properties.
• Content generation and copywriting addressed to a highly technical audience, including articles, videos, flyers, and landing pages.

Sales Enablement

• Implementation, management and optimization of internal sales and marketing tools including HubSpot and LinkedIn Sales Navigator.
• Automation of sales and marketing processes via self-developed web applications using Google Apps Script.
• Integration of third-party automation tools (Zapier, Automate.io, Prospect-In, IFTTT) into the existing sales and marketing ecosystem for the complete sales process.

Sales and Business Development

• Definition of B2B channels and interlocutors to develop the European business expansion via distributors and resellers.
• Conduct product demonstrations in English and Spanish.
• Represent the company in international trade shows and IT events.

• Brand awareness of the company via the development of the website using Wix and management of social networks.
• Outbound campaigns using MailChimp for customer acquisition and retention.

• Consulting services, research, investigation, and due diligence for investment in infrastructure projects in South America to determine potential risks related to public profile and reputation of potential business partners.
• Consultancy and investigation in compliance services for cases of internal fraud, through forensic computer tools and information analysis.

• Drive the expansion of the UK Immigration Enforcement Network in South America, creating contacts and liaising with law enforcement agencies, Government Ministries, private companies, and other stakeholders.
• Identify and break immigration-related criminality through gathering of information and investigations in partnership with local enforcement agencies and other diplomatic missions.
• Provide training to Airlines in Latin America related to immigration threats and trends, security in passenger handling, document fraud, and UK immigration rules.

• Logistics and preparation of equipment for the test application 'Saber 3, 5 y 9'.
• Training staff in use of software and procedures for the development of the operation.
• IT support in areas of Bogota and Cundinamarca department regarding hardware and software designed for the project.