> Experience


Head of Growth and Digital Marketing

January 2018 - Today

Juan David Osorio EasyVirt
Wordpress Google Analytics Ahrefs Tag Manager Google Data Studio Hubspot LinkedIn Sales Navigator Google Search Console Google AppScript Zappier Automate.io Prospect-In IFTT
Marketing and Growth
  • Development and maintenance of the company's website and Partners Portal (WordPress) assuring SEO standards and functionality (Google Analytics, Ahrefs, Tag Manager).
  • Content generation and copywriting (articles, videos, flyers, landing pages) addressed to a highly technical audience.
  • Development and implementation of inbound and outbound actions (email, webinars, social media, newsletters) to increase generation, acquisition, activation and retention of customers and partners.
  • Reporting and analysis of key metrics (Google Data Studio) of marketing and business KPIs.
Sales Enablement
  • Implementation, management and optimization of internal sales and marketing tools: HubSpot, LinkedIn Sales Navigator, Google Search Console, and self-developed web applications.
  • Automation of sales and marketing processes via self-developed web apps (Google Apps Script, APIs) and third-party tools (Zappier, Automate.io, Prospect-In, IFTTT.) for the complete sales process.
Sales
  • Definition of B2B channels and interlocutors to develop the European business expansion of EasyVirt via distributors and resellers.
  • Conduct product demonstrations in English and Spanish of the solution DC Scope.
  • Represent the company in international trade shows and IT events.

Management Assistant & Marketing specialist

September 2016 - March 2017

Juan David Osorio MBR35
Wix MailChimp Google Data Studio Google Analytics
  • Brand awareness of the company via the development of the website (Wix), and social networks.
  • Outbound campaigns (MailChimp) for customer acquisition and retention.

Associated Consultant

January 2016 - August 2016

Juan David Osorio MBR35
Project Management Business Development Copywriting
  • Consulting services, investigation and due diligences for companies expanding businesses in South America.

Regional Immigration Liaison Assistant

January 2013 - January 2016

Juan David Osorio UK Embassy
Project Management Business Development
  • Drive the expansion of the UK Immigration Enforcement Network in South America, developing agreements with law enforcement agencies, Government institutions and private companies.
  • Provide training to Airlines in Latin America related to immigration threats and trends, and general aspects related to security in passenger handling, document fraud, UK immigration rules.
  • Target areas of visa abuse by identifying high-risk categories of visa applicants, analyzing forgery detection trends and emerging areas of risk.
  • Project Manager of project developed with Colombian Migration agency and the National Document Fraud Unit (NDFU) from the UK.

IT Coordinator

October 2012 - December 2012

Juan David Osorio Thomas Embassy
Windows and Linux support IT Management
  • Logistics and preparation of equipment for the test application ‚ÄúSaber 3, 5 y 9).
  • Training staff in use of software, and procedures for the development of the operation..
  • IT support in areas of Bogota and Cundinamarca department regarding the hardware and software designed for the project.