Growth Operations and Digital Marketing
January 2018 - January 2023
Wordpress
Google Analytics
Ahrefs
Tag Manager
Google Data Studio
Hubspot
LinkedIn Sales Navigator
Google Search Console
Google AppScript
Zappier
Automate.io
Prospect-In
IFTT
Marketing and Growth
- Development and maintenance of the company's website and Partners Portal
(WordPress) assuring SEO standards and functionality (Google Analytics, Ahrefs,
Tag Manager).
- Content generation and copywriting (articles, videos, flyers, landing pages)
addressed to a highly technical audience.
- Development and implementation of inbound and outbound actions (email, webinars,
social media, newsletters) to increase generation, acquisition, activation and
retention of customers and partners.
- Reporting and analysis of key metrics (Google Data Studio) of marketing and
business KPIs.
Sales Enablement
- Implementation, management and optimization of internal sales and marketing tools:
HubSpot, LinkedIn Sales Navigator, Google Search Console, and self-developed web
applications.
- Automation of sales and marketing processes via self-developed web apps (Google
Apps Script, APIs) and third-party tools (Zappier, Automate.io, Prospect-In,
IFTTT.) for the complete sales process.
Sales
- Definition of B2B channels and interlocutors to develop the European business
expansion of EasyVirt via distributors and resellers.
- Conduct product demonstrations in English and Spanish of the solution DC Scope.
- Represent the company in international trade shows and IT events.